by Isabel Walcott Hilborn
October 30, 2007 at 4:42 pm · Filed under Uncategorized
Here’s an interesting post about the factors Facebook takes into account when choosing whether or not to incorporate your friends’ stories into your feed. I never realized how overwhelming it would be to see all of them. Of course, they limit how many they show, and the cream rises to the top based on social search: whose profile pages you visit, whose walls you write on, who you tag in photos, who you invite to events and so forth.
Thanks to Pam Hilborn, Director of Online Customer Experience at Indigo.ca, for the link.
by Isabel Walcott Hilborn
October 2, 2007 at 5:38 pm · Filed under Uncategorized
Here’s a Tom Asacker quote from last Friday’s phone interview:
“I’d get this whole idea of marketing communications and messaging out of your head because customers don’t want any more messaging. They really don’t. If somebody said to me, ‘hey here’s a brochure, would you read it?’ I’d say to them, ‘here’s a dollar, I’d rather not read it, go away’ … So I think that marketers have to change their thought process… From marketing communications, let’s figure out how to be marketing value creation. What kind of value can we create for our audience such that they want to ‘consume’ our marketing?”
I think this makes a point that so many marketers forget when they talk about doing their messaging. Their customers don’t want messaging.
So how do you tell them about what you’re trying to sell, then? I’ll post about that next.
by Isabel Walcott Hilborn
September 11, 2007 at 8:11 pm · Filed under Humdingers, Uncategorized
I like that Kohler has sponsored an initiative for user-contributed design. It makes me feel that they care what I have to say, and that they are staying current about design. Great things come from Wisconsin!
