by Isabel Walcott Hilborn
November 8, 2007 at 3:21 pm · Filed under Industry News + Developments, Online PR, Print vs. Web
(Via Shel Holtz): The Arketi Group has released a new study saying that 84% of journalists either have used or would use blogs as a primary or secondary source while researching an article. So that puts to be the older notion, pushed by some traditional media sources, that blogs are just linking to traditional media. It’s an ecosystem.
A blog can be a really powerful part of a company’s overall media mix. Let us help!
by Isabel Walcott Hilborn
October 12, 2007 at 9:39 am · Filed under Industry News + Developments, User-Driven Strategies, Humdingers
Rex Sorgatz, Executive Producer of MSNBC, <a href=”http://www.fimoculous.com/archive/post-3267.cfm”>announced in his blog</a> last Sunday that they were buying <a href=”http://www.newsvine.com”>Newsvine</a>, a user-prioritized, editor-less news site where site users post snippets of news, vote and comment on the articles.
Showing remarkable insight for a traditional media guy, Sorgatz noted, “‘audience’ isn’t even the right word anymore.”
Mainstream media is broken, and fixing it, Sorgatz says, means offering “news as conversation, as a network, as a platform. By reconstituting media as participation, Newsvine suddenly makes news fun and engaging again.”
Two thumbs up for this smart move.
by Isabel Walcott Hilborn
October 9, 2007 at 2:56 pm · Filed under Industry News + Developments
Cool news! Jaiku is getting acquired by Google. I’m happy for them because I thought those guys were pretty cool when I met them at Supernova. Not full of themselves, and really earnest, and doing no evil. Good luck to them!
