Google’s OpenSocial
by Isabel Walcott Hilborn
I’m so excited about OpenSocial that I blogged about it not once, but twice over on my personal blog.
I’m so excited about OpenSocial that I blogged about it not once, but twice over on my personal blog.
Jeff Jarvis looks back at his saga with Dell and reports on a recent visit to its headquarters.
A quote from Michael Dell that echoes advice what we’ve given clients about engaging via blogs: “These conversations are going to occur whether you like it or not, O.K.? Well, do you want to be part of that or not? My argument is you absolutely do. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.”
More goodness from later in the article: “Michael Dell predicts that customer relationships will ‘continue to be more intimate.’ He even speaks of ‘co-creation of products and services,’ a radical notion from a giant manufacturer. ‘I’m sure there’s a lot of things that I can’t even imagine, but our customers can imagine,’ Dell says, still sounding very bloggish. ‘A company this size is not going to be about a couple of people coming up with ideas. It’s going to be about millions of people and harnessing the power of those ideas.’”
Rex Sorgatz, Executive Producer of MSNBC, <a href=”http://www.fimoculous.com/archive/post-3267.cfm”>announced in his blog</a> last Sunday that they were buying <a href=”http://www.newsvine.com”>Newsvine</a>, a user-prioritized, editor-less news site where site users post snippets of news, vote and comment on the articles.
Showing remarkable insight for a traditional media guy, Sorgatz noted, “‘audience’ isn’t even the right word anymore.”
Mainstream media is broken, and fixing it, Sorgatz says, means offering “news as conversation, as a network, as a platform. By reconstituting media as participation, Newsvine suddenly makes news fun and engaging again.”
Two thumbs up for this smart move.

I like that Kohler has sponsored an initiative for user-contributed design. It makes me feel that they care what I have to say, and that they are staying current about design. Great things come from Wisconsin!