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Journalists: We Use Blogs to Research Stories

by Isabel Walcott Hilborn

November 8, 2007 at 3:21 pm · Filed under Industry News + Developments, Online PR, Print vs. Web

(Via Shel Holtz): The Arketi Group has released a new study saying that 84% of journalists either have used or would use blogs as a primary or secondary source while researching an article. So that puts to be the older notion, pushed by some traditional media sources, that blogs are just linking to traditional media. It’s an ecosystem.

A blog can be a really powerful part of a company’s overall media mix. Let us help!

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