Jeff Jarvis looks back at his saga with Dell and reports on a recent visit to its headquarters.

A quote from Michael Dell that echoes advice what we’ve given clients about engaging via blogs: “These conversations are going to occur whether you like it or not, O.K.? Well, do you want to be part of that or not? My argument is you absolutely do. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.”

More goodness from later in the article: “Michael Dell predicts that customer relationships will ‘continue to be more intimate.’ He even speaks of ‘co-creation of products and services,’ a radical notion from a giant manufacturer. ‘I’m sure there’s a lot of things that I can’t even imagine, but our customers can imagine,’ Dell says, still sounding very bloggish. ‘A company this size is not going to be about a couple of people coming up with ideas. It’s going to be about millions of people and harnessing the power of those ideas.’”