Our latest interview with Jackie Huba (her blog), the co-author of “Citizen Marketers: When People are the Message” and author of “Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force”.
A snippet: “The latest research shows that 87% of people who want to buy something will research it online before they buy it… that content is word of mouth, and it’s very influential when it comes to buying decisions.”
Tune in here for the full interview.
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Humdinger is a blog from MarketHum's principals and partners in which we share our observations on marketing, media, innovation, and community. Among the topics we'll be touching on: efforts and initiatives we see of "remarkable excellence" (as well as overwhelming stupidity). Contact us at markethum@gmail.com.
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