FH-MH
Many marketing execs have told us that they need a new kind of agency that can strip out the hype and operationalize Web 2.0 into how they generate leads, shorten sales cycles, build stronger customer relationships and reinvent thought leadership and PR.
That’s why we’ve put together an interesting team to help companies do just this, based on our experience with companies like Sapient, Airwide Solutions, Dunkin’ Donuts, HP, Intuit, FAST, Edelman, ZDNet, Sxip, Seedwiki, Dabble, and others.
- Francois Gossieaux, former CMO or eRoom Technology and president of Corante Publishing
- Hylton Jolliffe: founder, editor, and publisher of Corante, the world’s first blog media company
- Lois Kelly, author of Beyond Buzz, co-founder of pioneering interactive firm ThunderHouse
- Janet Swaysland, former president of Brodeur Public Relations and corporate communications director for the Body Shop
- Isabel Walcott Hilborn, founder of the online community SmartGirl.com in 1996, former director of the Digital Security Board at Gartner, and longtime Internet community consultant
As you’re planning for 2008, some things to consider — and to talk to us about:
1. Create an industry thought leadership community for a bigger seat at the table
Imagine that anyone who is anyone in your industry stopping by your place every day to get the inside track into what’s happening in the business. By creating editorially-independent thought leader blogs, written by influential industry bloggers as well as people from your company, we help your blog become a destination, and a source that gets blogged about throughout the social media ecosystem. These influential bloggers also become a trusted advisory board, “reporters” at industry events working on behalf of your branded community, and a sounding board for lead gen ideas, white paper content, and research surveys. Part relationship building, part reputation building, these communities are becoming invaluable to companies who are driving to lead their industries.
2. Get much more from your current blog program (or get started):
Most companies are getting less than 10% of the potential value of their blogs because they view it as just another communications channel. We’ll show you how to engage your readers, brainstorm ideas that make blogging much more interesting and easy to do, get involved in relevant industry conversations beyond your blog, and get valuable insights from blogs that can be leveraged in your lead gen, sales, customer communications and PR programs.
3. Create a Web 2.0 professional development program that accelerates your organization’s expertise in conversational marketing and social media.
Without good hands-on learning about the “how to” of Web 2.0, you can’t realize its benefits. (Even with a services firm as good as ours. J) Our workshops, coaching programs, and guidance on new tools and techniques to incorporate into your organization will help you more quickly and effectively ramp up your entire organization. (Including getting buy in from the naysayers.)
Intrigued? Need to make a plan for 2008? Email us at markethum@gmail.com.
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